User experience (UX) is a combination of content and user interface. Imagine yourself as a restaurant owner. Your guests are the users and the food served is your content. The dishware on the table is the user interface that presents the content. The whole dining experience is the user experience. Just like having dinner in a restaurant, users are not only looking for products that are just “usable” or “beautiful”, they are also looking for other intangible benefits like efficiency, emotional satisfaction, sense of belonging or fun.
Good user experience is important because it makes your product accessible, interactive, and memorable to your users. Arguably even producers of most necessities are embodying the idea of user experience as they run out of ideas to compete on the tangible qualities of what they sell. To deliver a happy user experience, a user research prior to product development is necessary. There are also tools that can help you gather data from your users after product launch, such as Google Analytics, Flurry , and Facebook Analytics.
