A video production proposal is an important step to winning bids, increasing your company’s client base, and showcasing your capabilities, portfolio, and services. Tell the story of your company’s history, success, and style, and engage clients to be a part of your work.
This video production proposal template has been optimized for you to be beautiful and stylish, and include all of the sections you’ll need. It’s fully form-fillable and works best with a professional PDF management app like PDF Reader. Customize it as much or as little as you want, and deliver great proposals to your clients in no time.
You’ll need to do all of the proper research and homework first, but this template will give you a head-start and a good framework. You should always consult a lawyer though before finalizing any contracts.
A video production proposal is about capturing your clients’ attention, telling them a bit about you, and delivering confidence that you have the skills and experience necessary to take care of their video production services and needs. You can use a proposal to showcase some of your prior work, tell about your process and business, and give your clients an idea for how much their project might cost. Lastly, your proposal might contain all of the nuts and bolts to sign an agreement with a new customer.
Service agreements are common today as a way for customers to spread out the price of a large project over time, and you can offer your proposal in this way. By giving your clients more financial flexibility, you can potentially work with larger projects and gain more experience. Contingency fees, success bonuses, and other commissions of the project profit might be alternative agreement formats you can use. In the end, you’ll need to assess your market and decide what kinds of sweeteners might be necessary to include in the contract.
When you create a contract for your customer, but it’s only signed on your side, that’s generally considered to be called an “offer.” An offer is a legally binding agreement, but it should have an expiration date. If the offer isn’t “accepted” by the prospective customer by this expiration, then it is automatically nullified. Consider the last time you used a coupon in a grocery store- this is indeed an offer, and by submitting the coupon to the cashier, you are enacting the offer’s acceptance, and fulfilling the second half of the contract.
The contract part of a proposal, including the nuts and bolts of how the project will be conducted, is not the only important component. You might want to include information like a “similar case” project flow. This type of section will tell your clients what to expect at each stage, using a real-world client to explain each step. Tell about the costs, schedules, and the personnel required. What will the outcomes be for each step for the client? Answer any questions your previous clients have asked, for example, in a Q&A section at the end.
At the beginning of the proposal, you need to summarize. Write your mission statement, ethos, or other short text which embodies your company and your projects. You want your clients to get a good impression about the way you do business, and to be hooked on your ideas, vision, and character. An artful mission statement can show your prospective clients that you have creativity, talent, and style and that you’ll bring your vision to the project. You may need to drive this aspect of creativity, rather than focusing on technical skills, which can easily be bought.
These first sections are often places that you want to tell your company’s story and draw your prospective clients in. Talk about the previous work that you’ve done, and possibly go in-depth about how one of your projects in the past shaped your business. You can do this if you understand your client a little, and can tell a story from your company’s history that roughly matches them. You want your client to have as good of an idea what it will be like to work with you that is possible.
We’ve included many sections that are important in the video production proposal, and hope that you find them useful. Video production is a commodity, but it also requires a great deal of creativity, skill, and organization to pull a successful job off correctly. Your company needs to convince your prospective clients that you can do the work you’re promising to do, and within the timeframe they require.
It’s not possible to stress enough that the creativity and identity aspect of the proposal should be well defined. Your client might not be interested in whether or not you can do the job. That part may very well be secondary or assumed. In many cases, the client wants to know if they simply like your style. Your style is the value proposition of this proposal, and it’s the reason that one client may be willing to pay significantly more than another.
After you’ve added all of the necessary items to your proposal, and filled in all of the blanks, we recommend that before submitting it, you reduce and simplify. Clients don’t like clutter- remember that choosing someone to complete your creative project can be an emotional decision, and your clients will use their gut feel about you to make those decisions. Don’t influence their gut feel about you to be claustrophobic or unorganized. Keep your proposal open, clear, concise, and with coherence and singular style throughout.
Whenever you’re working in sales, you should follow the mantra of “match and mirror.” Any communications that you send to the prospective clients should have their communication style in mind and consider their way of speaking, thinking, and their likes and dislikes. Your proposal may look great, but if you don’t design it around the things you’ve learned about your client, it will be useless to persuade them to hire you. Always try to observe your client in person, or at least over the phone, and quickly gauge their reactions to your questions and demeanor. Match the way they behave, and ingratiate yourself to their liking, and you’ll have a great chance to win the project and build your business.