A social media contract is a must-have in order to scale your SMM business and win more professional clients. Many companies, CEOs, and executives need help when managing their online presence. If you’re an expert in social media, and how to get followers to a brand, use this social media contract to level up your professionalism.
When working with larger clients, they may want to see you define and achieve clear, reasonable objectives and milestones. Clients demand to know what they will receive from their service providers in exchange for their money. Show them you’re up to the task by making a formal, legally binding contract.
You’ll need to do all of the proper research and homework first, but this template will give you a head-start and a good framework. You should always consult a lawyer though before finalizing any contracts.
Social media marketing is becoming a more and more popular profession, as marketing moves more online, and less paper-based. Digital marketing is an effective way for companies to appeal to large audiences of potential customers. Because of social marketing’s popularity to fill people’s downtime, companies are looking to it more and more as a way to familiarize people with their brand. As an SMM professional, you’ll need to target specific demographic and geographic constraints, as well as specific time periods, in order to maximize the benefits of an advertising campaign.
Using a digital contract allows you to set the expectations for your client, allow them to pick the tools and elements of a social media campaign that they want to employ, and choose how much they want to pay. Your services as a social media marketer are often paid by a service contract, with monthly payments up to a certain amount. You can also work on a retainer, and allow your clients to pay for specific hours or services, up to the maximum amount on a rolling period. You’ll need to figure out exactly how flexible your services will be, and decide how to charge your clients accordingly.
For any contract, you’ll want to be flexible. Allow for some negotiation to occur. On the other hand, you’ll want to show the benefits of your additional services, and persuade the client to chose more than the bare minimum. When selling your services to your client, a good rule to remember is to “match and mirror”. In other words, when you talk to your client, behave in a similar way as them, talk using similar words, and act using similar gestures. The client will feel at ease naturally. Listen to them, ask questions, and get them talking, and they will have a much higher chance of liking you.
Once you’ve listened to your client, one of the key things you should have identified is what your client’s perceived problems are. You will then funnel those problems into solutions that your business offers, and show how other clients have benefited and solved similar problems using your or similar products and services. You’ll want to entice them for each bullet point or potential part of your service, and get them in the mindset of wanting and desiring to have all of the “bells and whistles”.
Making a written contract allows you to define the schedule, milestones, objectives, and deliverables that will be given to the client. Without a contract, you might feel obligated to do whatever the client asks, even if it’s unreasonable for the price. You might make your client happy doing this, but all the while burning out yourself and your employees. Setting up a contract clearly defines the things that you need to do, and when they need to be done by. Your client won’t have to wonder, and anything you do extra will be considered as “above and beyond,” not just part of the job.
Making your contract digital is a crucial step in today’s environment. Although older types of marketing contracts might have involved the client coming into your office and perusing the physical sample materials, or listening to an official pitch, today, everything is expected to be done online. You can easily use digital e-signatures with your PDF document to issue legally binding contracts, in record time. Our Social Media Contract Template is specially designed for you to use with digital sign tools built into Kdan’s PDF Reader.
Another reason for signing everything in a contract, digital and paperless, or backed up by a paper master copy, later on, is that you want to protect yourself from disputes. Did you know that social media can cause lawsuits with major damages? You’re not going to be on the liable side of a social media dispute with the SEC, or other federal agencies, as they have been known to intervene with social media ads and issue millions of dollars in fines and penalties.
By creating a social media contract which indemnifies you, the marketing manager, from any content the client ultimately decides to post, you insulate yourself and your new company from the massive fallout that can occur from marketing and financial-related lawsuits. When you have a written contract with your client, you can include all kinds of optional clauses, like the no guarantee, confidentiality and protection from non-disclosure, intellectual property statements, rights to copy, and more.
The bottom line of any contract is to be fair and balanced and to serve both parties with equal promises and compensation or consideration. You should have these things in place, and realize that it can be quick and easy with PDF Reader’s built-in templates, e-signatures, and more business features to accelerate your company’s progress.