Video is gradually shaping consumers' behavior; therefore, video editing skills are a must for marketers. The basic guideline for any marketer is to make sure the message strikes a chord with the right audience — it's not only about creativity but also about organizing ideas and planning through the content.
People love stories. Stories contain emotion through conflict and resolution; in turn, emotions change consumer behaviors. An effective marketing strategy is to explain the benefit of your product/service with a story and make sure to back it up with evidence!
Humans have a short attention span. Large and unorganized amounts of information can easily distract your audience from your message — cut the extra info and be concise with what is included in your video.
The purpose of a branding video is to bring awareness to your brand. The content should reflect and be consistent with your brand persona.
A script helps marketers present their ideas. In Write-on Video, you can create scripts with both text and graphics. Reviewing scripts is easy; you can share your projects with the team with Kdan Cloud or export the script into PDF.
Use the comment feature in Write-on Video to highlight a part of the video. Tap "Comment" in the toolbar. Tap the "Comment" icon and enter your comment in the box. The commenters' profile picture will pop up on the timeline so the team can easily trace the comments.
Import your logo on a layer. Adjust the length of the bar to change its duration.