You might have already read our previous articles about the contextual inquiry models. These models help you to discover user behaviors and their pain points. As rich as the data collected from contextual inquiry can be, your team should spend some time together to define which gap to tap into and what solutions to offer. Group discussions can take place in many forms but with one main purpose- idea generation. We will introduce two creative brainstorming techniques which enhance the process of idea generation, customer journey and story mapping. Continue reading “Creative Brainstorming Techniques: Customer Journey and Story Mapping”