5 Simple Steps for a Solid SEO Strategy

This article is a guest post written by Copyleaks to highlight 5 simple steps for a solid SEO strategy. Keep reading to see how you can transform your optimization!

A well-built SEO strategy is essential to remain relevant and attract traffic to your website. Users input search queries on search engines. Depending on the query, the search engine finds and filters relevant results from around the web. The better ranking you have for a query, the higher up on the results you’ll appear. It’s essential to be featured higher if you want increased organic traffic.

To feature in the search results is not the only purpose of website owners. Ranking high on the results page is very essential. The higher rank ensures better organic traffic.

The task of optimizing a website might seem challenging. Optimization is a dreaded task for many individuals. We’re sharing five optimization approaches to ease the burden and help you improve your ranking in search engine results.

Continue reading “5 Simple Steps for a Solid SEO Strategy”

Business Growth Depends on Quality Content: Tips for Telling Better Digital Stories

More, more, more!

This seems to have been the slogan of companies and digital content creators in recent years.

In an era that’s becoming increasingly competitive and concerned about excess, the idea of “more and more,” as it relates to creating content, should be replaced with “more…but better.”

Why is it so important that companies learn how to create better content? According to SOURCE:

  • 80% of users who can’t find a particular piece of product information will abandon their shopping cart
  • 87% of shoppers will never return to an online store displaying poor content
  • Another 87% of users do not trust brands that provide only a little information

Content consistently proves itself to be one of the most important factors for brands and companies positioning themselves in the online (and offline) market by boosting their visibility, popularity, and trustworthiness.

According to a Shotfarm study of 1,500 users, the quality of product information is directly related to sales conversion. Poor content creates greater distrust in customers, increases the number of product returns, and leads to fewer conversions in the store or on the website. Continue reading “Business Growth Depends on Quality Content: Tips for Telling Better Digital Stories”

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