Scrolling through social media today, you might notice your favorite fashion blogger or content creator using the term “mood board.” In fact, currently, #moodboard, #moodboardaesthetic, and other related hashtags have been used over 7 million times on Instagram and viewed over 400 million times on TikTok alone. Within the fashion realm of social media, some popular captions you might recognize are, “My 2022 moodboard” and “Moodboard Update.” Digital mood boards themselves are often posted alongside captions like, “Manifesting a life like this” or “Making my Pinterest boards a reality.” You can see that this trend is not going out of style soon, but what is a moodboard, why are they taking social media by storm, and why do content creators love to share them?
Read on to learn all about fashion mood boards, and why creating a digital fashion mood board can be helpful in creating your own aesthetic.
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