Videos have become a critical facet of social media marketing. High-quality videos not only increase the image of products and brands but also increase the conversion rate of advertising campaigns, corresponding to programmatic advertising trends. Just filming a video, of course, is not enough. The challenge for video editors lies in making the storyline enticing and convincing.
We interviewed Gina, a member of the Kdan Mobile family. She shares her personal experiences managing the creation and distribution of UGC video content across various social media platforms. Gina also talks about the evolution of her own video-editing methods that she has honed through observing other video editors and videos.
Continue reading “Write-on Video: Social Media Editing and Video”