Creative Brainstorming Techniques: Customer Journey and Story Mapping

You might have already read our previous articles about the contextual inquiry models. These models help you to discover user behaviors and their pain points. As rich as the data collected from contextual inquiry can be, your team should spend some time together to define which gap to tap into and what solutions to offer. Group discussions can take place in many forms but with one main purpose- idea generation. We will introduce two creative brainstorming techniques which enhance the process of idea generation, customer journey and story mapping. Continue reading “Creative Brainstorming Techniques: Customer Journey and Story Mapping”

Contextual Inquiry II: Identify the Potential Obstacles

In the previous blog Contextual Inquiry I, we have introduced the two most commonly used models of context inquiry for app designing at Kdan Mobile. The main objective of contextual inquiry is to gain an in-depth understanding of the process individuals undergo to accomplish a task through the observation of user behavior in their natural working environment. This week, we look into three other models: the Culture Model, the Artifact Model, and the Physical Model. These models, though traditionally not used much in app design, enable app developers to build better user interface and stronger interaction among users. Continue reading “Contextual Inquiry II: Identify the Potential Obstacles”

Contextual Inquiry I: A Dip into the Ways of Organizing Results

To shed light on what goes on in the Kdan design team when designing apps, we launch a series of design-centered blog posts demonstrating the process behind our app development. We want to share our methods so that you may want to consider taking a similar approach when designing. In the last post, we introduced the effective contextual inquiry as a research method to help deepen the designers’ understanding of the end user needs. Expanding on this research method, we move onto how researchers would use the collected data to ultimately improve the usability of the product. Continue reading “Contextual Inquiry I: A Dip into the Ways of Organizing Results”

Introduction to Contextual Inquiry: Dig into the Mind of the Users

The road to success is paved with dedication and determination. To create a product that is sought for in the market and becomes the great companion of users requires extensive research and careful planning. At Kdan Mobile, we believe that an attractive and desirable product must be user friendly and tailored to the users’ need. In the last blog post from the series , we summarized the 4 stages of app development, and today we will dig deeper into the first two stages – discover and define, to look into a user-centered design  research method known as contextual inquiry. Continue reading “Introduction to Contextual Inquiry: Dig into the Mind of the Users”

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